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Amazon Prime: changes to terms, privacy policy, and pricing

Operated by Amazon.com Services LLC. FinePrint checks these documents up to four times a day and publishes each change here once it passes our review.

Documents we track

DocumentFirst capturedLast checked
Terms of ServiceNot yetNovember 3, 2026
Privacy PolicyNot yetNovember 3, 2026
Pricing pageNot yetNovember 3, 2026

Change history

August 23, 2026high impact Historical, imported

  • Amazon says customer data helps build its AI.
  • It may also track how you use its ads elsewhere.

The What

Amazon's privacy notice now states that customer data helps build and run its generative AI models and tools. It also adds tracking of ad clicks on other sites and links to outside businesses through Login with Amazon.

The Why

Your info may now help build Amazon's AI tools and be combined with what you do on other sites. There are privacy and ad settings in your account, and the notice links to more detail.

Subscription Access

History via Open Terms Archive

August 15, 2026high impact Historical, imported

  • Prime's terms no longer say where disputes are handled.
  • That is now in a separate Amazon document.

The What

Prime's dispute rules now point to Amazon's Conditions of Use instead of naming courts in King County, Washington. Amazon also says it may change Prime terms without notice.

The Why

How and where a Prime dispute is handled now depends on another document you would need to read. Prime also keeps renewing until you cancel, so the charge date is the detail to know.

Subscription Access

History via Open Terms Archive

January 1, 2026low impact Historical, imported

  • Amazon added a section about building generative AI.
  • The text under it isn't shown here.

The What

Amazon's privacy policy now has a new section about generative AI development. Only the heading appears in this change, and nothing was removed.

The Why

The heading suggests Amazon may explain how customer info is used to build AI tools. The details live in the full section, which is where the real terms are.

Subscription Access

History via Open Terms Archive

September 23, 2025low impact Historical, imported

  • Amazon mostly reworded its privacy notice.
  • One tip for in-store shoppers is gone.

The What

Most edits to Amazon's privacy notice are new wording and link names. A bullet on how in-store shoppers manage analytics data was removed, and mentions of a data privacy framework were added.

The Why

For most people this changes nothing about the data Amazon gathers or the way Prime uses it. If you shop in Amazon stores, the opt-out for analytics is no longer described here.

Subscription Access

History via Open Terms Archive

February 15, 2025low impact Historical, imported

  • Amazon updated how it moves UK and Swiss data to the US.
  • This is mainly a wording update.

The What

Amazon's privacy policy now lists UK and Swiss data frameworks next to the EU one as ways it moves data to the US. A note saying it would wait for them to take effect is gone.

The Why

If you live in the UK or Switzerland, the policy now says these rules are in use for your data. This has a low impact on how Prime works for you.

Subscription Access

History via Open Terms Archive

FinePrint publishes a short excerpt and a summary, never the full document. Information, not legal advice.

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